George at ASDA
Always on Social

I led the George at ASDA social team across a social sprint, creating reactive, always-on and paid assets across Instagram, Threads and TikTok. We would create content based around moments in culture as well as work with preexisting assets. The goal was simple: talk to their audience in a language they actually use, on the platforms they actually live on.

The results backed it up, below are a selcetion of the best performing assets. Overall the sprint gained 2.5m engagements, 75m organic impressions, and 4.9% follower growth. Exactly what we set out to do.