PICO XR
Always on Social

Selling virtual reality on a 2D screen is a creative paradox. For PICO XR, the task was to bridge hardware and human experience, and build real desirability for the PICO 4 across Meta, TikTok, X and YouTube.

We launched and shaped their always-on social playbook, creating platform-native content and cultural activations that moved beyond static awareness. From a VR dating gameshow for Valentine’s Day to reactive content at scale, we then pushed the brand into live-streaming on Twitch and YouTube, showing the headset in action and getting people involved.

The work drove a 177% lift in Twitter engagement and TikTok content that passed 1 million views. More importantly, it shifted perception and helped position PICO as a serious player in the VR space.