Revolut
Join the Revolutionaries

To mark the milestone of 50 million customers, Revolut set out to make some noise. We created a campaign that built anticipation, drove sign-ups, and culminated in “The Revolutionaries”, a two-day takeover of London’s Outernet, headlined by Charli XCX. The event brought together voices across sport, tech, music, gaming, art, travel and innovation, with talent including Steven Bartlett and TenZ hosting talks, experiences and live performances. I led the concepting and ideation before relocating to Japan, shaping the creative direction that carried through the campaign.

The OOH and paid digital drove sign-ups by encouraging users to unlock tickets, supported by a full-scale influencer campaign across pre, live and post moments. Live-streamed performances scaled the experience to Revolut’s 50 million-strong global audience, plus we created a suite of 400+ assets that were delivered consistency across every touchpoint of the campaign.